We are marketers and marketing technologists that have lived there done that.

We are passionate about the business of marketing and marketing technology. Marketing is the fuel that powers business. Everything we do is to help make marketers, analysts and the analytics they use clearer and easier to find and understand. Marketing intelligence and analytics are the lifeblood of good marketing.

Our team started in the marketing automation space and realized that marketing metrics are more than just good reporting. Worthwhile marketing metrics include understanding performance and content attribution across an increasingly crowded selection of marketing channels.

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